Netflix on Wednesday launched a new lower-priced mobile-only subscription plan in India,
after months of testing. The monthly subscription plan is priced at Rs. 199, and it streams
only in SD. This plan is only available for mobile and tablet users in India for now, and is
much cheaper than the original monthly plans that start from Rs. 499. This plan has been
tailored exclusively for Indian users, as Netflix looks to tap into a price-sensitive market
where data consumption on smartphones is at peak.
Netflix Rs. 199 monthly mobile plan is available from today, and it brings features like SD
streaming, one concurrent stream only, and availability on tablets as well. There's no support for casting on TV with this lower-priced plan. At the time of writing, the plan didn't appear to be accessible. Netflix says more people sign up on mobile in India than anywhere in the world,
as a percentage of total sign-ups in India. With this, Netflix gears up to compete better with
competitive streaming services like Amazon's Prime Video and Hotstar, a video streaming
platform owned by Walt Disney's India unit.
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This new plan has been in testing for a while now, and it joins other plans priced at Rs. 499,
Rs. 649, and Rs. 799. At the time of testing, Rs. 250 was the subscription fee charged by
Netflix, and it appears to have rethought the decision. To recall, Hotstar charges Rs. 299 per
month, while Amazon bundles its video and music streaming services with its Prime membership that is priced at Rs. 129 per month.
"Our members in India watch more on their mobiles than members anywhere else in the
world – and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit for people who like to watch on their smartphones or tablets – both on the go and at home,” said Ajay Arora, Director, Product Innovation, Netflix.
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Travel Website - LetsGhumoFiro
Netflix presaged this week's launch in an announcement in its quarterly results letter to shareholders last week. In its letter, it also reported of lower-than-expected subscriber additions.“We believe this plan, which will launch in Q3, will be an effective way to introduce a largernumber of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5). We will continue to learn more after launch of this plan," thecompany said in the letter to its shareholders.
Read also-
Netflix offers three monthly subscription plans in India starting from Rs 500 going up to Rs 800. These plans are higher compared to what the competition offers in the country. Hotstar, for example, offers Rs 299 monthly subscription plan and Rs 999 annual plan. Earlier this year, Hotstar also announced a Rs 365 per annum VIP subscription plan that offers access to some sports channels as well as Hindi entertainment channels. Meanwhile, Amazon India offers its Prime Video service bundled in a Prime membership package that is priced at Rs 999 in India.
Read also - Hidden destinations in India to visit before you die
Netflix has been investing heavily in original content in India. The streaming service has created shows like Sacred Games, Leila and Delhi Crime that have received critical acclaim in the country.
Read also-
Travel Website - LetsGhumoFiro
streaming, one concurrent stream only, and availability on tablets as well. There's no support for casting on TV with this lower-priced plan. At the time of writing, the plan didn't appear to be accessible. Netflix says more people sign up on mobile in India than anywhere in the world,
as a percentage of total sign-ups in India. With this, Netflix gears up to compete better with
competitive streaming services like Amazon's Prime Video and Hotstar, a video streaming
platform owned by Walt Disney's India unit.
Read also-
>Free | Premium Netflix Accounts & Passwords
>How to get free netflix accountThis new plan has been in testing for a while now, and it joins other plans priced at Rs. 499,
Rs. 649, and Rs. 799. At the time of testing, Rs. 250 was the subscription fee charged by
Netflix, and it appears to have rethought the decision. To recall, Hotstar charges Rs. 299 per
month, while Amazon bundles its video and music streaming services with its Prime membership that is priced at Rs. 129 per month.
"Our members in India watch more on their mobiles than members anywhere else in the
world – and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit for people who like to watch on their smartphones or tablets – both on the go and at home,” said Ajay Arora, Director, Product Innovation, Netflix.
Read also-
>Free | Premium Netflix Accounts & Passwords
>How to get free netflix accountTravel Website - LetsGhumoFiro
Netflix presaged this week's launch in an announcement in its quarterly results letter to shareholders last week. In its letter, it also reported of lower-than-expected subscriber additions.“We believe this plan, which will launch in Q3, will be an effective way to introduce a largernumber of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5). We will continue to learn more after launch of this plan," thecompany said in the letter to its shareholders.
Read also-
>Free | Premium Netflix Accounts & Passwords
>How to get free netflix accountNetflix offers three monthly subscription plans in India starting from Rs 500 going up to Rs 800. These plans are higher compared to what the competition offers in the country. Hotstar, for example, offers Rs 299 monthly subscription plan and Rs 999 annual plan. Earlier this year, Hotstar also announced a Rs 365 per annum VIP subscription plan that offers access to some sports channels as well as Hindi entertainment channels. Meanwhile, Amazon India offers its Prime Video service bundled in a Prime membership package that is priced at Rs 999 in India.
Read also - Hidden destinations in India to visit before you die
Netflix has been investing heavily in original content in India. The streaming service has created shows like Sacred Games, Leila and Delhi Crime that have received critical acclaim in the country.
Read also-
>Free | Premium Netflix Accounts & Passwords
>How to get free netflix accountTravel Website - LetsGhumoFiro
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